AI for the routine. Humans for what matters.

We've spent years being the trusted voice on the other end of the line for our clients. Now, we're taking that same commitment — and pairing it with AI that never sleeps.

Introducing Switchgear — our new managed customer service platform.

Here's what makes it different: we don't just turn AI on and hand it over. We configure it around your brand, your voice, and your customers. When things get complex, our team steps in — seamlessly.

We employ AI in a smart way. Let’s stay human.

AI clears the queue. Humans clear the confusion.

With an omnichannel inbox, AI-powered ticketing, and real-time assistance from Fin AI, our human team has everything we need to onboard faster, work more efficiently, and deliver better customer experiences.

Efficiency powered by AI. Connection powered by humans.

AI is only as good as the people behind it.

That's the whole idea behind Switchgear — our new customer service offering that pairs intelligent automation with expert human oversight.

Your customers get faster answers. Your brand stays consistent. And when it counts, there's a real person ready.

A Self-Improving System

Switchgear constantly improves by learning from your best human reps, and suggestions and assistance from Brightbell make your human team better. With everything in one system, managers get Recommendations on what to fix, from missing content to data integrations, and can act on them with one click.

Apps and Integrations 

Connect Switchgear to over 350 integrations out of the box, including Shopify, Stripe, and Salesforce, with powerful, flexible APIs for everything else, all quick to set up and easy to maintain.

Transparent Pricing

Brightbell offers Switchgear for a single, fully-integrated customer service platform. 

$99 per month + $1.00 per AI Resolution*

*Switchgear’s AI Agent, Fin is included in all Switchgear plans. Switchgear is priced at $1.00 per AI driven resolution and only $5.50 per human agent handoff.

Switchgear currently delivers two types of outcomes:

Resolutions — The customer confirms their issue is resolved, or they don't request more help after Fin responds.

Human Escalation Handoffs — Fin uses your guidance to collect customer details and handoff to a human agent.

You're only charged once per conversation, even if Fin handles multiple questions.

Overnight call handling - Overnight (12pm - 7am) calls handling can be added on for a full 24 hour support environment. These calls bill at $1.54 per minute.

Let’s Talk

Let’s get to work on your helpdesk.